Pioneering behavioural science and biometric technology to improve customer and employee experience.
We offer a unique approach to customer experience and employee experience. Using the latest thinking and rigour from behavioural science and neuroscience we help clients to deliver measurable commercial returns. We provide unique customer research, employee experience, CX insight, CX design and CX implementation, speeches and workshops. Get in touch to grow your business.
Tripping Points
Our unique approach uncovers the Tripping Points that get in the way of the customer experience and employee experience. By using biometric and ethnographic research we understand what truly happens to customers and where you can make the biggest difference.
How we improve your customer and employee experience
Find out how to deliver a return on your customer and employee experience
Contact Us
Our Lab Ethics
These things are important to us
Science
EX+CX=£
Exploring
Improving
Latest News
Digital customer experience
Digital Customer Experience A recent Appdynamics study found that 88% of technologists report that digital customer experience is now the priority. OK, so that is hardly earth-shattering news to most of you. It probably
Behavioural research is more important than ever
Behavioural research is more important than ever. You don’t need us to tell you that customer behaviour has changed over these last few months. Queuing outside supermarkets, increased online shopping and social distancing have changed
Voice of the customer is just scratching the surface
Voice of the customer is just scratching the surface With 95% of human decisions happening unconsciously (Professor Gerald Zaltman, Harvard Business School), can surveys ever be relied upon to provide insights into customer behaviour? And