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Pioneering behavioural science in customer experience to deliver growth.

Read how we delivered a 22:1 ROI using behavioural science

Every strategic challenge comes down to changing and influencing the behaviour of either customers or employees. At CX Lab we use the latest thinking and rigour from behavioural science and neuroscience to help clients tackle these strategic challenges and deliver measurable commercial returns. We provide unique customer research, training, insight, design, implementation, and education. Get in touch to learn more about how behavioural science can grow your business.

How we use behavioural science to drive growth

Brands we have worked with

Read our case studies on how we delivered a 22:1 ROI

Tripping Points

Our unique approach to insight uncovers the unconscious and conscious drivers of behaviour. We call these Tripping Points, the things that get in the way for the customer and employee. By using biometric and behavioural research we understand what truly happens to customers and where you can make the biggest difference.

CX Lab Tripping Point video

Get in touch and discover how behavioural science can improve your customer experience

email us – [email protected]

CX Lab Ethics

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CX Lab News

Behavioural research is more important than ever

June 3rd, 2020|

Behavioural research is more important than ever. You don’t need us to tell you that customer behaviour has changed over these last few months. Queuing outside supermarkets, increased online shopping and social distancing have changed

Voice of the customer is just scratching the surface

February 27th, 2020|

Voice of the customer is just scratching the surface With 95% of human decisions happening unconsciously (Professor Gerald Zaltman, Harvard Business School), can surveys ever be relied upon to provide insights into customer behaviour? And

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