We use a scientific, evidence-based approach to create customer experiences that build loyalty, advocacy and commercial success.
We offer a unique approach to customer experience, one based on evidence, science and rigour to deliver measurable commercial returns. We provide customer experience research, CX testing, CX design and CX implementation. Bringing the latest thinking from science on how the brain works, human behaviour and brand development to create customer experiences that generate real business growth.
Tripping Points
Our unique approach uncovers the Tripping Points that get in the way of the customer experience. By using biometric and ethnographic research we understand what truly happens to customers and where you can make the biggest difference.
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Latest News
Tackle workplace stress using advanced biometrics
Workplace stress – using biometrics to understand stress and build resilience Last month the health secretary intimated that the NHS would struggle to cope with demand over the next 10 years and that the
Brain activity in customer research
How monitoring brain activity can help us better understand customer and employee experience In this final post in our series about the different methodologies for investigating customer and employee experience (read our full academic
Employee experience research: when needs get critical
Who’s there to help when the blue lights are flashing for ambulance staff themselves? We recently came across a tender that had been put out by Health Education England ‘promoting wellbeing for UK NHS