CX Lab
Behavioural Science Consultancy
A pioneering behavioural science consultancy working in partnership with global clients to optimise pricing strategies, improve customer experiences and boost employee engagement.
At CX Lab, we use the latest behavioural science, behavioural economics and neuroscience to tackle strategic challenges and deliver significant commercial returns. We use psychological pricing to increase profit, design customer experiences to drive revenue and work on the employee experience to improve productivity.
Get in touch and learn how behavioural science can grow your business.
How we use behavioural science to maximise profit
Tripping Points
Our unique approach to insight uncovers the unconscious and conscious drivers of behaviour. We call these Tripping Points, the things that get in the way for the customer and employee. By using biometric and behavioural research we understand what truly happens to customers and where you can make the biggest difference.
Let’s Solve Your Biggest Challenges with Behavioural Science
Ready to see the impact? Let’s talk.
📩 Email us at info@cxlab.co.uk
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CX Lab News
Have We Been Hoodwinked by Voice of the Customer Programmes?
Have We Been Hoodwinked by Voice of the Customer Programmes? It’s time to challenge the status quo and ask... are we measuring what matters in customer experience?
Psychological Pricing Case Study
Psychological Pricing Case Study How We Increased Revenue for a Travel Operator Psychological pricing case study At CX Lab, we recently worked with
Framing Effect: One of the most powerful pricing tools
What is the Framing Effect in Behavioural Science One of the simplest and most powerful tools in behavioural pricing is the framing effect. It refers to how the way information is presented (the