CX Lab

Scientifically evidenced customer and employee experience


We use a scientific, evidence-based approach to create customer experiences and employee experiences that build loyalty, advocacy and commercial success.

We offer a unique approach to customer experience and employee experience. Using the latest thinking and rigour from behavioural science and neuroscience we help clients to deliver measurable commercial returns. We provide unique customer experience research, employee experience, CX insight, CX design and CX implementation, speeches and workshops. Get in touch to grow your business.

Tripping Points

Our unique approach uncovers the Tripping Points that get in the way of the customer experience and employee experience. By using biometric and ethnographic research we understand what truly happens to customers and where you can make the biggest difference.

How we improve your customer experience and employee experience

Find out how to deliver a return on your customer and employee experience

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Our Lab Ethics

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