We use a scientific, evidence-based approach to create customer experiences that build loyalty, advocacy and commercial success.
We offer a unique approach to customer experience, one based on evidence, science and rigour to deliver measurable commercial returns. We provide customer experience research, CX testing, CX design and CX implementation. Bringing the latest thinking from science on how the brain works, human behaviour and brand development to create customer experiences that generate real business growth.
Tripping Points
Our unique approach uncovers the Tripping Points that get in the way of the customer experience. By using biometric and ethnographic research we understand what truly happens to customers and where you can make the biggest difference.
How we improve your customer experience
Brands our team have worked with
Sign up for our latest CX research and news
Our Lab Ethics
These things are important to us
Science
EX+CX=£
Exploring
Improving
Latest News
Biometric research – how it can improve customer experience
It was recently announced that both Hyundai and Toyota are investing in a Perceptive Automata, a company dedicated to helping autonomous vehicles to understand humans better. While this of course is a very worthwhile
The naked truth about employee engagement
This week we were lucky enough to be invited to the Lush showcase event in Manchester. Primarily focused on engaging Lush employees, they invite every manager from every store across the world to a
Using biometrics in customer research
Last week saw the publication of our first co-authored paper reviewing physiological and neuroscientific methods for investigating customer research and employee research. In this article, I’d like to reflect on how these exciting methods