Every strategic challenge comes down to changing and influencing the behaviour of either customers or employees. At CX Lab we use the latest thinking and rigour from behavioural science and neuroscience to help clients tackle these strategic challenges and deliver measurable commercial returns. We provide unique customer research, training, insight, design,implementation, and education. Get in touch to learn more about how behavioural science can grow your business.
Strategy starts with insight. With 95% of decisions happening unconsciously asking people about what and why they do things does not get to the truth. At CX Lab, we’ve pioneered biometric techniques to understand the unconscious drivers of behaviour.
Armed with this critical insight, we design strategies that deliver a measurable difference. Our behavioural platform allows for rapid testing of tailored solutions using real-world results to provide empirical evidence of performance improvement
This ‘hard’ evidence provides the blueprint for the implementation of the most successful strategies across brand, marketing, operations, people, process, sales, technology, internal and external communications. Delivering serious growth.
Our unique approach to insight uncovers the unconscious and conscious drivers of behaviour. We call these Tripping Points, the things that get in the way for the customer and employee. By using biometric and behavioural research we understand what truly happens to customers and where you can make the biggest difference.
Get in touch and discover how behavioural science can improve your customer experience
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