Pioneering behavioural science in customer experience to deliver growth.
Every strategic challenge comes down to changing and influencing the behaviour of either customers or employees. At CX Lab we use the latest thinking and rigour from behavioural science and neuroscience to help clients tackle these strategic challenges and deliver measurable commercial returns. We provide unique customer research, training, insight, design, implementation, and education. Get in touch to learn more about how behavioural science can grow your business.
How we use behavioural science to drive growth
Tripping Points
Our unique approach to insight uncovers the unconscious and conscious drivers of behaviour. We call these Tripping Points, the things that get in the way for the customer and employee. By using biometric and behavioural research we understand what truly happens to customers and where you can make the biggest difference.
Get in touch and discover how behavioural science can improve your customer experience
email us – info@cxlab.co.uk
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CX Lab News
Behavioural science – Can a blue room really make a difference to profit?
Behavioural Science - can a blue room really make a difference to profit? In an experiment carried out on behalf of Honda UK, we created an environment specifically engineered to test the findings of
What can our eyes and face really tell us about customer experience?
Windows to the mind In a recent post, we looked at some of the measures of internal physiology – like heart rate and EDA – that can help us to understand the drivers of
Digital customer experience
Digital Customer Experience A recent Appdynamics study found that 88% of technologists report that digital customer experience is now the priority. OK, so that is hardly earth-shattering news to most of you. It probably