Every strategic challenge comes down to changing and influencing the behaviour of either customers or employees. At CX Lab we use the latest thinking and rigour from behavioural science and neuroscience to help clients tackle these strategic challenges and deliver measurable commercial returns. We provide unique customer research, training, insight, design,implementation, and education. Get in touch to learn more about how behavioural science can grow your business.
Strategy starts with insight. With 95% of decisions happening unconsciously asking people about what and why they do things does not get to the truth. At CX Lab, we’ve pioneered biometric techniques to understand the unconscious drivers of behaviour.
Armed with this critical insight, we design strategies that deliver a measurable difference. Our behavioural platform allows for rapid testing of tailored solutions using real-world results to provide empirical evidence of performance improvement
This ‘hard’ evidence provides the blueprint for the implementation of the most successful strategies across brand, marketing, operations, people, process, sales, technology, internal and external communications. Delivering serious growth.
Our unique approach to insight uncovers the unconscious and conscious drivers of behaviour. We call these Tripping Points, the things that get in the way for the customer and employee. By using biometric and behavioural research we understand what truly happens to customers and where you can make the biggest difference.
Get in touch and discover how behavioural science can improve your customer and employee experience
CX Lab Ethics
These things are important to us
We believe evidence based science is far more powerful and predictive than opinions alone.
Your employee experience creates your customer experience which in turn brings commercial returns; it’s all about the power of humans to deliver great experiences.
Constantly exploring the latest thinking, scientific research and new ideas in order to bring the best solutions to clients.
We aspire to leave people and places better than we found them and we absolutely love working with clients who place their people and their customers at the heart of what they do.
Digital Customer Experience A recent Appdynamics study found that 88% of technologists report that digital customer experience is now the priority. OK, so that is hardly earth-shattering news to most of you. It probably
Behavioural research is more important than ever. You don’t need us to tell you that customer behaviour has changed over these last few months. Queuing outside supermarkets, increased online shopping and social distancing have changed
Tim Wade2020-06-17T17:27:20+01:00February 27th, 2020|
Voice of the customer is just scratching the surface With 95% of human decisions happening unconsciously (Professor Gerald Zaltman, Harvard Business School), can surveys ever be relied upon to provide insights into customer behaviour? And