CX Lab

Scientifically evidenced customer experience


We use a scientific, evidence-based approach to create customer experiences that build loyalty, advocacy and commercial success.

We offer a unique approach to customer experience, one based on evidence, science and rigour to deliver measurable commercial returns. We provide customer experience research, CX testing, CX design and CX implementation. Bringing the latest thinking from science on how the brain works, human behaviour and brand development to create customer experiences that generate real business growth.

Tripping Points

Our unique approach uncovers the Tripping Points that get in the way of the customer experience. By using biometric and ethnographic research we understand what truly happens to customers and where you can make the biggest difference.

How we improve your customer experience

Deliver a return on your customer experience

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Our Lab Ethics

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