Monthly Archives: February 2018

From VIP to cattle class

By |2018-02-23T17:29:45+01:00February 23rd, 2018|Customer experience stories|

Flora discovers how Liverpool Football Club could teach the Italians a thing or two... All of our team at CX Lab are big sports fans.  For my part, I like nothing better than going to Liverpool to see my team play.   Whilst on holiday in Italy recently, I got tickets for the Turin derby.  Torino

Step into your customers’ shoes using ethnography

By |2018-02-02T18:47:47+01:00February 2nd, 2018|Customer experience research|

What is ethnography? Ethnography is one of the methods we use in our CX Lab Tests.  Although it’s not a new research method, it’s not yet used to its full potential by businesses.  We’re always excited by the insights revealed by our ethnographic research.  If you’d like to know more about what exactly ethnography is,