Behavioural science CX experiment findings

By |2018-06-15T09:24:32+01:00June 14th, 2018|Customer experience research, Customer experience strategy|

People don't do what they say Much of the thinking in the world of customer experience has been developed by asking customers or employee questions. The issue with this is that people don't do what they say. Our unconscious, for the most part, is in charge. Asking people the what's and why's does not