Biometric research – how it can improve customer experience

By |2018-12-06T13:45:22+01:00October 17th, 2018|Customer experience research|

It was recently announced that both Hyundai and Toyota are investing in a Perceptive Automata, a company dedicated to helping autonomous vehicles to understand humans better. While this of course is a very worthwhile aim (and the resulting software could revolutionise driverless cars), I couldn’t help but feel that it highlighted how much more