Have We Been Hoodwinked by Voice of the Customer Programmes? It’s time to challenge the status quo and ask... are we measuring what matters in customer experience? Every boardroom and CX team worth their salt has implemented a Voice of the Customer (VoC)
Psychological Pricing Case Study How We Increased Revenue for a Travel Operator Psychological pricing case study At CX Lab, we recently worked with a leading travel operator to explore how behavioural science could be used to optimise their online pricing strategy. Using our
Behavioural Science - can a blue room really make a difference to profit? In an experiment carried out on behalf of Honda UK, we created an environment specifically engineered to test the findings of numerous behavioural science studies and our own long-term research in the automotive sector. The study was designed to investigate the
The psychology and physiology of customer experience In a previous post (customer surveys are a waste of time) we said to stop wasting time on meaningless customer surveys. A bold statement but one we stick to as most customers surveys are poorly designed, they do not provide useful insight and it seems their sole purpose
The unconscious way our senses influence the customer experience Why should it be that hearing the sound of a creaking door should make people rate their back as feeling stiffer or that sitting in a blue room with soft carpet, gentle music and a lavender fragrance would make customers more likely to accept higher
CX Lab We decided it was time to cut through the crap about customer and employee experience and inject some science. We have a bee in our bonnet about wanting to help companies to bring the latest behavioural science to understand human behaviour and apply this to improve the experience for people. It starts with insight
