Why cars are stalling and bath bombs are fizzing

By |2018-03-19T10:37:41+00:00March 19th, 2018|Customer experience stories|

Why cars are stalling and bath bombs are fizzing Last week we managed to squeeze in some time for shopping. Sounds very frivolous doesn’t it. But it is vital for us to be able to evolve our research methods. And it enables us to gain first hand insights into the current high street shopping

7 Secrets of Successful Customer Journey Mapping

By |2018-07-24T14:24:53+01:00March 7th, 2018|Customer experience strategy|

7 Secrets of Successful Customer Journey Mapping Last week we shared our tips for customer journey mapping workshops. Now we’re onto the actual process of journey mapping itself. Customer journey mapping gets written about a lot. And we have seen our fair share of beautifully crafted maps adorning office walls. I know I don’t

7 Tips for Customer Journey Mapping Workshops

By |2018-03-01T16:25:11+00:00March 1st, 2018|Customer experience strategy|

We've run countless workshops to help clients create customer journey maps.  It's a privilege to help people think differently and take their business forward.  We've learnt a thing or two along the way about what works best.  And what doesn't!  Here are 7 elements that describe the most successful workshops:

From VIP to cattle class

By |2018-02-23T17:29:45+00:00February 23rd, 2018|Customer experience stories|

Flora discovers how Liverpool Football Club could teach the Italians a thing or two... All of our team at CX Lab are big sports fans.  For my part, I like nothing better than going to Liverpool to see my team play.   Whilst on holiday in Italy recently, I got tickets for the Turin derby.  Torino

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