psychological pricing Archives

Have We Been Hoodwinked by Voice of the Customer Programmes?
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Have We Been Hoodwinked by Voice of the Customer Programmes?
Behavioural Science, Customer experience research, Customer experience strategy, Pricing Strategy

Have We Been Hoodwinked by Voice of the Customer Programmes?

Have We Been Hoodwinked by Voice of the Customer Programmes? It’s time to challenge the status quo and ask... are we measuring what matters in customer experience? Every boardroom and CX team worth their salt has implemented a Voice of the Customer (VoC)

By Tim Wade|2025-05-29T15:53:13+01:00May 29th, 2025|Behavioural Science, Customer experience research, Customer experience strategy, Pricing Strategy|

Psychological Pricing Case Study
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Psychological Pricing Case Study
Behavioural Science, Pricing, Pricing Strategy

Psychological Pricing Case Study

Psychological Pricing Case Study How We Increased Revenue for a Travel Operator Psychological pricing case study At CX Lab, we recently worked with a leading travel operator to explore how behavioural science could be used to optimise their online pricing strategy. Using our

By Tim Wade|2025-04-28T09:04:13+01:00April 28th, 2025|Behavioural Science, Pricing, Pricing Strategy|