Our Formulae
We use behavioural science to solve some of your most strategic challenges. We will optimise your pricing to increase profit, design your customer experience to increase revenue and work with your employees to improve productivity.
Pricing
Pricing is one of the biggest profit levers, yet it remains underdeveloped in most companies. We use behavioral science and a unique testing platform to optimize your pricing and maximize profits for a low monthly fee. Stop leaving profit on the table!
Customer Experience
Customers don’t do what they say, so we use behavioural science to understand customers and optimise the experience to deliver measurable client success. We start by taking a scientific and data-driven approach to understand customer behaviour and generate real insight – beyond simple and unreliable self-report. We then design and implement changes that optimise customer behaviour – whether spending more, returning more often, recommending you or contacting you less to complain.
Employee Experience
Understanding your employees is as critical as understanding your customers. Yet many organisations still think an annual survey provides a deep understanding of their people. It does not. Our approach is to understand the whole employee experience and to use advanced biometric monitoring to genuinely understand how your employees feel and what is causing them stress and anxiety. Armed with this insight we are able to work with you to redesign and improve the experience.
