Fast and accurate insights
We need insights to be fast and we need them to uncover the unconscious and conscious drivers of behaviour. Insights need to help prioritise actions at this critical time, but they must, above all, be accurate. It is far more expensive to invest resources based on misinformation than it is to genuinely understand customer behaviour and move forward in the right direction.
What’s required is a fast solution that digs deep into the unconscious behaviour to understand what customers do, how they feel and how the experience can be improved.
Armed with this level of insight organisations can act with confidence that they are spending resources in the right areas. Areas that will make a difference to customers and the bottom line. You need to be fast, but there is no point going fast in the wrong direction.
We have a suite of behavioural tools that allow for rapid improvement in the digital customer experience. From biometric user testing to online behavioural experiments to rapidly test and optimise the experience.
Speed to insight is vital, as is speed to action. Insights need to be used to rapidly design and implement improved digital experiences. Using behavioural design allows us to create, prototype and evaluate solutions to deliver optimal results.
21% increase in conversion
With one recent client, we helped deliver a 21% increase in conversion rate. By using biometrics and facial coding to monitor digital customer behaviour we were able to uncover both functional and emotional improvements. We identified what gets in the way, what causes stress and critically, where are the opportunities to create greater excitement and engagement. We then used this insight to create a prioritised roadmap of improvements for the redesign of a new website and app. This was followed by a retest of the experience to measure improvements in both engagement and actual behaviour.
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to talk about how we can quickly and reliably improve your digital customer experience through the application of behavioural science.