Customer experience research Archives

Fascinating discoveries – both our own and others’

Step into your customers’ shoes using ethnography
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Step into your customers’ shoes using ethnography
Customer experience research

Step into your customers’ shoes using ethnography

What is ethnography? Ethnography is one of the methods we use in our CX Lab Tests. Although it’s not a new research method, it’s not yet used to its full potential by businesses. We’re always excited by the insights revealed by our ethnographic research. If you’d like to know more about what exactly ethnography is,

By Flora Marriott|2018-02-02T18:47:47+00:00February 2nd, 2018|Customer experience research|

The unconscious way our senses influence the customer experience
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The unconscious way our senses influence the customer experience
Customer experience research

The unconscious way our senses influence the customer experience

The unconscious way our senses influence the customer experience Why should it be that hearing the sound of a creaking door should make people rate their back as feeling stiffer or that sitting in a blue room with soft carpet, gentle music and a lavender fragrance would make customers more likely to accept higher

By Tim Routledge|2018-12-08T15:15:18+00:00January 19th, 2018|Customer experience research|

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