How science can help us better understand customer experience

By |2018-09-22T17:44:07+01:00September 18th, 2018|Customer experience research, customer surveys|

In a previous post (customer surveys are a  waste of time) we said to stop wasting time on meaningless customer surveys. A bold statement but one we stick to as most customers surveys are poorly designed, they do not provide useful insight and it seems their sole purpose is to provide meaningless stats to