Digital customer experience

By |2020-07-03T09:33:50+01:00June 30th, 2020|Behavioural Science, Customer experience research, Digital customer experience, User experience|

Digital Customer Experience A recent Appdynamics study found that 88% of technologists report that digital customer experience is now the priority. OK, so that is hardly earth-shattering news to most of you. It probably was the priority before lockdown and with shops only just opening, it certainly will continue to be a priority.

User experience – the secret to improving it

By |2020-03-13T12:39:15+00:00September 6th, 2019|Customer experience research, User experience|

User Experience - the secret to improving it Understanding any aspect of human behaviour like user experience is never as straightforward as we would like. If humans were the conscious, rational decision makers we used to believe then human study would be simple. We would just ask people about what they did and why

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